Launched in 2015 as a unique piece, Billionaire, first of the name, was an unheard-of timepiece. Created as a bespoke project, it took several years to find, sort, cut and prep its 239 emerald-cut white diamonds. It was an enterprise of incredible proportions, as was its price of USD 18 million. Its signature, filigree, skeleton tourbillon movement put it at the top of the watchmaking foodchain. Billionaire garnered immense international attention, prompting Jacob & Co. to make an entire collection out of this stratospheric concept.
With 424 diamonds totaling 161 ct, Billionaire II took the initial concept even further. Its tourbillon movement was set with 57 baguette-cut diamonds, another unprecedented feat. This paved the way for the 18-piece limited series Billionaire III and its 714 white baguette-cut diamonds. Billionaire III Diamonds and Rubies opened yet another door in the collection's repertoire with a flange, movement and crown set with a total of 134 rubies. Jacob & Co. then explored the vast possibilities offered by the prestigious Ahoka-cut with the unique piece called Billionaire Ashoka. It was followed by Billionaire Ashoka Smaller, a limited edition of 18 pieces set with 480 Ashoka-cut diamonds ( 100 ct.)