BUGATTI TOURBILLON BAGUETTE

In 2019, Bugatti Automobiles and Jacob & Co. entered into a partnership agreement, based on a shared focus on extreme luxury, mechanical performance and craft. Both brands have been working hand in hand, at the highest level, to create unrivaled hypercar-inspired timepieces. This shared mindset led to the creation of the Bugatti Chiron Tourbillon in 2020, and the Bugatti Tourbillon in 2024, exceptional timepieces inspired by extraordinary sports cars. “I live to push watchmaking to new levels no one had even dreamed about, says Jacob Arabo, Jacob & Co. Founder and Chairman. The people and cars at Bugatti are the same. They push everything beyond what everyone thinks is the limit.”

The Jacob & Co. Bugatti Tourbillon Baguette is the gem-set hypertwin to Bugatti's new hyper sports car, which is also named Tourbillon. The Bugatti Tourbillon Baguette features new inventions, new complications in a new architecture that takes after Bugatti's, elevated with extensive diamond setting. These two extreme mechanisms are aesthetically, mechanically and functionally integrated. A total of ten defining design elements are directly drawn from the car’s. The Bugatti Tourbillon Baguette case shape is the same as Bugatti's car, with the front grille flanked by two side radiator inlets. The case sides show two large sapphire openings, shaped and tinted like the car's side windows. The sub-dials are designed like the car's dashboard. Its automaton emulates the car's new V16 engine block, down to its exhaust manifolds. Even the winding crown mimics the finishings on the control knobs. Even the tail-light signature is there, made of baguette-cut rubies. Every one of the 328 baguette-cut gems covering the Bugatti Tourbillon Baguette is selected, cut and recut to fit in one specific location. Once they have the right shape and size, the cutter opens a groove on the entire length of the pavilion. The gem is pushed into the gold structure, where it clicks thanks to that groove. The entire process requires an advanced level of skills and the best baguette-cut diamonds available. This know-how is a signature of Jacob & Co. high watchmaking, high jewelry timepieces, applied to a hyper sports car-inspired timepiece.

After creating the first, truly engine-like watchmaking movement in history for the Bugatti Chiron Tourbillon, Jacob & Co. moves up a gear, again. The Bugatti Tourbillon Baguette's Caliber JCAM55 features never-seen-before inventions, complications and design. Following the philosophy of this timepiece, it has the same architecture as the car's engine. The upper crystal offers a panoramic view on the engine block, its sapphire construction, its 16 pistons and the underlying crankshaft. The 30-second tourbillon regulating the movement is the fastest Jacob & Co. ever made. It's part of the instrument panel of the Bugatti Tourbillon, designed like the one in Bugatti's hypercar. Lastly, the jumping, retrograde hours and retrograde minutes are a unique functionality, designed to emulate an rpm counter.

Caliber JCAM55 is a movement like no other. Its complications are designed to look and operate like the V16 engine of Bugatti's Tourbillon. Each in itself, and all of them combined, are unique in their creative intensity and mechanical ingenuity.

The Jacob & Co. Bugatti Tourbillon Baguette is designed to emulate and reinterpret Bugatti's extraordinary design and engineering achievements in watchmaking form. And then to reach a leel beyond with a lavish and extensive array of gems. To celebrate the new engine architecture of the Bugatti Tourbillon hyper sports car, Jacob & Co. has crafted a new miniature engine block. The V16 engine block induces a new level of excitement and exhilaration for Jacob & Co.'s customers. The case made of pure light takes the latter to a never-reached before level.