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Titanium & White Ceramic Coating


In 2019, Bugatti Automobiles and Jacob & Co. entered into a partnership agreement to create unrivaled hypercar-inspired timepieces. Both firms share a unique focus on extreme luxury, mechanical performance and craft. Bugatti's cutting-edge ethos and designs inspired Jacob & Co. Our “Inspired by the impossible” philosophy has taken us to unprecedented levels of innovation and horological complication.


The exterior shape of the Bugatti Chiron exudes power and performance. Jacob & Co. took inspiration from this sculpture to create the case of the Bugatti Chiron Tourbillon. The case is a glass and metal volume whose structural elements echo the Chiron's unique design in the signature horseshoe Bugatti grille, the quarter glass, the muscular bodywork, and the haunting headlights. Jacob & Co. reinterpreted it all with a unique sense of design and exhilaration all the way down to the movement, visible through seven sapphire panels. Its automaton is a direct reference to Bugatti’s W16 engine block. Its power reserve is shaped like a fuel gauge, its tourbillon carriage like a radiator, and its structure like exhaust pipes.

From an inspiring partnership to design inspiration. From the first stroke of a pencil through hundreds of iterations. A timepiece like no other comes to life. Shaped like a hypercar. Designed for elation. Finished to the highest degree of excellence.


For the first time in watchmaking history, Jacob & Co. designed a movement that is built, works and looks like a motor engine. With the Bugatti Chiron Tourbillon, car-inspired watch design is taken to a whole new level. The Bugatti Chiron Tourbillon is built around a movement that defies traditional rules. Caliber JCAM37 has a unique architecture, inspired by Bugatti's engines. It features a miniature, W-shaped, 16-cylinder, engine block automaton. Its mounted four-coiled springs act as shock absorbers. A tubular structure surrounds the 30°-inclined flying tourbillon, like a protective frame.

578 components. One-minute flying tourbillon with 30° incline. W16 engine-block automaton. 60-hour power reserve.


The Bugatti Chiron Tourbillon is not only a mechanical sculpture and piece of watchmaking art, it's a highly sophisticated system made of 578 individual components. Caliber JCAM37, its three-dimensional architecture and its signature complications have no equivalent.


The Bugatti Chiron Tourbillon is a sculptural timepiece designed to bring a hypercar-level exhilaration. It is a conversation piece that's been “Inspired by the impossible”. Jacob & Co.'s philosophy bred a watch that looks, feels, operates and elates like a 300+ mph hypercar.



Titanium & White Ceramic Coating