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Red Accents


In 2019, Bugatti Automobiles and Jacob & Co. entered into a partnership agreement to create unrivaled hypercar-inspired timepieces. Both firms share a unique focus on extreme luxury, mechanical performance and craft. Bugatti's cutting-edge ethos and designs inspired Jacob & Co. Our “Inspired by the impossible” philosophy has taken us to unprecedented levels of innovation and horological complication.


The bodywork of the Bugatti Chiron exudes power and performance. Jacob & Co. took inspiration from this sculpture to create the Bugatti Chiron Tourbillon Sapphire Crystal. The case is a fully transparent volume whose structural elements echo the Chiron's unique design. The signature horseshoe Bugatti grille, the quarter glass, the muscular bodywork, the haunting headlights, Jacob & Co. reinterpreted it all with a unique sense of design and exhilaration. All the way down to the movement, visible through seven sapphire panels. Its automaton is a direct reference to Bugatti’s W16 engine block. Its power reserve is shaped like a fuel gauge, its tourbillon carriage like a radiator and its structure like exhaust pipes. Crafted out of solid transparent sapphire, the Bugatti Chiron Tourbillon Sapphire Crystal is the ultimate technical expression of the Bugatti Chiron Tourbillon. Each one of these spectacular pieces of high watchmaking is an achievement, the result of the utmost craft and skills.

From a creative partnership to design inspiration. From the first stroke of a pencil through hundreds of iterations. A timepiece like no other comes to life. Shaped like a hypercar. Designed for elation. Transparent to the highest degree.


For the first time in watchmaking history, Jacob & Co. designed a movement that is built, works and looks like a motor engine. With the Bugatti Chiron Tourbillon Sapphire Crystal, car-inspired watch design is taken to a whole new level. The Bugatti Chiron Tourbillon Sapphire Crystal is built around a movement that defies traditional rules. Caliber JCAM37 has a unique architecture, inspired by Bugatti's engines. It features a miniature, W-shaped, 16-cylinder, engine block automaton. It's mounted four coiled springs, acting as shock absorbers. A tubular structure surrounds the 30°-inclined flying tourbillon, like a protective frame. The Bugatti Chiron Tourbillon Sapphire Crystal case is crafted out of one single block of sapphire. Created in a highly specialized and secretive laboratory, this synthetic crystal demands an extraordinary set of skills. Growing a crystal that size, cutting it, shaping it, grinding it, polishing it… each step requires great amounts of time, energy and expertise.


The Bugatti Chiron Tourbillon Sapphire Crystal is not only a mechanical sculpture and piece of watchmaking art. It's a highly sophisticated system made of 578 individual components. Caliber JCAM37, its three-dimensional architecture and its signature complications have no equivalent.


The Bugatti Chiron Tourbillon Sapphire Crystal is a sculptural timepiece designed to bring a hypercar-level exhilaration. It is a conversation piece that's been “Inspired by the impossible”. Jacob & Co.'s philosophy bred a watch that looks, feels, operates and elates like a 300+ mph hypercar.



Red Accents

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