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Yellow Sapphires


In 2019, Bugatti Automobiles and Jacob & Co. entered into a partnership agreement to create unrivaled hypercar-inspired timepieces. Both firms share a unique focus on extreme luxury, mechanical performance and craft. Bugatti's cutting-edge ethos and designs inspired Jacob & Co. Our “Inspired by the impossible” philosophy has taken us to unprecedented levels of innovation and horological complication.


The exterior shape of the Bugatti Chiron exudes power and performance. Jacob & Co. took inspiration from this sculpture to create the case of the Bugatti Chiron Tourbillon Baguette. The case is a glass and gem volume whose structural elements echo the Chiron's unique design in the signature horseshoe Bugatti grille, the quarter glass, the muscular bodywork, and the haunting headlights. Jacob & Co. reinterpreted it all with a unique sense of design and exhilaration all the way down to the movement, visible through seven sapphire panels. Its automaton is a direct reference to Bugatti’s W16 engine block. Its power reserve is shaped like a fuel gauge, its tourbillon carriage like a radiator, and its structure like exhaust pipes. The Bugatti Chiron Tourbillon Baguette is its high jewelry version, invisibly-set with baguette-cut gems. Developing a high complication timepiece that has no equivalent is one of Jacob & Co.’s signature skills. Making a high jewelry version of it is another. Adding hundreds of exquisite, baguette-cut gems to a 500+ component watch is built in Jacob & Co.’s culture.

From a creative partnership to design inspiration. To the first stroke of a pencil through hundreds of iterations. A timepiece like no other comes to life. Shaped like a hypercar. Designed for elation. Gem-set like an exhilarating piece of high jewelry.


The Bugatti Chiron Tourbillon Baguette case is a glass and metal sculpture. Seven sapphire glass panels open a 360° view on the movement. Its structural elements echo the Chiron's unique design, including its W-16 engine. It takes the best hands, the best gems and the best know-how to set a Bugatti Chiron Tourbillon Baguette. The case is covered in 341 gems, with 60 more on the crowns and 18 on the clasp. Each one is baguette-cut and prepared for the invisible setting. The gem selection and setting process devised by Jacob & Co. is extremely demanding. Drawing from over 30 years of experience in high jewelry, it results in a perfectly smooth, seamless surface of gleaming gems. For the first time in watchmaking history, Jacob & Co. designed a movement that is built, works and looks like a motor engine. With the Bugatti Chiron Tourbillon Baguette, car-inspired watch design is taken to a whole new level.

578 components. One-minute flying tourbillon with 30° incline. W16 engine-block automaton. 60-hour power reserve. Invisibly-set with 419 white baguette-cut diamonds ( 17.8 ct.)


The Bugatti Chiron Tourbillon is not only a mechanical sculpture and piece of watchmaking art, it's a highly sophisticated system made of 578 individual components. Caliber JCAM37, its three-dimensional architecture and its signature complications have no equivalent.


The Bugatti Chiron Tourbillon Baguette is a sculptural timepiece designed to bring a hypercar-level exhilaration. It is a conversation piece that's been “Inspired by the impossible”. Jacob & Co.'s philosophy bred a watch that looks, feels, operates and elates like a 300+ mph hypercar.



Yellow Sapphires