Jacob & Co.'s Brilliant Flying Tourbillon has transformed into one of the world's most viewed and discussed timepieces. The Brilliant Flying Tourbillon Watch Choker is the timepiece Rihanna wore around her neck while sitting front row at the 2023 Louis Vuitton Fashion Show. The concept she came up with, and the exposure she got, are the stuff new trends are made of.

In preparation for the fashion event, Rihanna decided she would wear a timepiece in a completely different way. She came to Jacob & Co. with the concept, like she had many times before. That relationship goes back over a decade. She and Jacob Arabo would often discuss the jewelry she would wear. This is the kind of conversations Jacob Arabo has been having with the entertainment elite for twenty-five years.

Jacob & Co. presented her with options that would make the statement she was looking for. Her eyes fell on the white gold Brilliant Flying Tourbillon, fully set with 30 carats of baguette-cut white diamonds (plus another 338 brilliant-cut ones set onto the movement).

Jacob & Co. tailored a bespoke white strap for Rihanna to wear the piece around her neck. This black calfskin accessory, stamped with an alligator-leather pattern, was the last piece needed to create the Brilliant Flying Tourbillon Watch Choker, and a worldwide sensation.

The tourbillon was originally invented to be a single-axis, rotating cage secured from above as well as below to carry the regulating organ of a mechanical pocket watch for improved timekeeping performance. The version in the Brilliant Flying Tourbillon presents this more than 225-year-old invention in a yet more spectacular way.

The one-minute flying tourbillon features a delicately decorated cage that encapsulates the balance wheel, hairspring, escape wheel and a number of other crucially important components. This open-worked cage not only features an elaborate web-pattern in its architecture, but is only secured from underneath, allowing for an unobstructed and full view at the ultimate refinement of its detailing and operation. It is a constellation of superbly finished components that, when assembled and fine-tuned expertly, allows the JCAM43 movement to keep accurate time throughout its 42-hour power reserve.

Jacob & Co. has built a name for itself by using the widest array of gem-setting techniques, and using only gems of the highest quality available. Among them, the invisible setting technique has become the signature craft Jacob & Co. uses to create exceptional levels of brightness, light and quality.

The Brilliant Flying Tourbillon Watch Choker is adorned with a total of 338 white, baguette-cut diamonds using the invisible-setting technique. 136 gems on the dial, 170 on the 18K white gold case and 15 more on the crown, including a 1-carat cabochon-cut gem. In total, these 338 White diamonds weigh 30 carats, not counting the 338 more set on the flying tourbillon movement.