Billionaire Double Tourbillon: Follow the diamond brick road Stairway to diamond heaven

A legacy of astonishment 

Launched in 2015 as a unique piece, Billionaire, first of the name, was an unheard-of timepiece. Created as a bespoke project, it had taken several years to craft. Finding, sorting, cutting, prepping its 239 emerald-cut diamonds was an enterprise of incredible proportions, as was its price of USD 18 million. Setting them on the case, crown and bracelet in an array so tight they became sheer light set Jacob & Co. in a class of its own. Its signature skeleton tourbillon movement of extremely fine proportions gave it a special place at the very top of the watchmaking foodchain. Billionaire garnered immense and international attention and esteem, prompting Jacob & Co. to make a second unique piece.

Opening possibilities

With 424 diamonds totaling 161 ct, Billionaire II took the initial concept even further by showing Jacob & Co.'s unique expertise in selecting and telling a story with gem-setting language. Its movement ended up under a particular spotlight as its filigree structure was set with 57 baguette-cut diamonds, another unprecedented feat. This paved the way for Billionaire III, whose 714 white baguette-cut diamonds gave way to a limited edition of 18 pieces. Billionaire III Diamonds and Rubies opened yet another door in the collection's repertoire with a flange, movement and crown set with a total of 134 rubies. This unique piece introduced a hint of color in the hugely successful series. 

Expanding pinnacle

Jacob & Co. then explored the vast possibilities offered by the most prestigious cuts available. In 2021, Billionaire Ashoka introduced the esoteric namesake cut to a wide audience, which discovered how demanding this cut actually is, the larger size of diamonds it requires and the incredible light it emits. After this unique piece, Jacob & Co. created the Billionaire Ashoka Smaller, a limited edition of 18 with a more diminutive case and bracelet, 480 Ashoka-cut diamonds for a total of over 100 ct. 

Crème de la crème

One of the particularities of all the Billionaires is the cream-of the crop quality of the diamonds Jacob & Co. has been using from day one. All of them, in all Billionaire models, are white, IF-VVS/G+ and without fluorescence. Finding more than 2000 such gems was yet another accomplishment of immense proportions. All the more so as they are large, always baguette-cut, emerald-cut or Ashoka-cut, all of which demand larger roughs to begin with. 

Signature craft 

The immaculate appearance and design of the Billionaires also lies in the special setting technique Jacob & Co. has been using, its signature way to attach the gems onto an underlying gold lattice : the very rare and demanding invisible setting. As of February 2023, a total of 21 Billionaire timepieces had been crafted and all of them sold either directly to their owners or to the most high-end watch retailers on the planet, with the exception of one. And then Billionaire Double Tourbillon was introduced.