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Bugatti Chiron Tourbillon Molsheim Edition
(RETAIL PRICE: $1,000,000)

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It started with an idea conceived by Jacob & Co. together with Bugatti - how to reproduce the visceral sensation of the iconic Bugatti 16-cylinder engine in a timepiece.

After almost a year of development working together, they created the Bugatti Chiron Tourbillon. Everything in this timepiece is designed to honor the Chiron hyper sports car. The sleek tonneau-shaped case is inspired by the flowing lines of the Chiron. The movement powers the timing functions, a 60-second flying tourbillon and, most importantly, a fully operational recreation of the Bugatti iconic W16 engine. The entire movement is on display beneath a wide piece of sapphire crystal.

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The Molsheim Edition

The Bugatti Chiron Tourbillon Molsheim Edition is a unique piece in 18K white gold. It relates to the small town of Molsheim, in the eastern Alsace region of France. In 1909, this is where Ettorre Bugatti set up his automobile-manufacturing facilities. His family may have been Italian, he may have been born in Turin, Bugatti may be German- and Croatian-owned but Bugatti's story is profoundly rooted in that place. The unique, unheard-of gem-setting of the Bugatti Chiron Tourbillon Molsheim Edition is a three-color tribute to the French flag Bugatti automobiles used to race under.

The Bugatti Chiron Tourbillon Molsheim Edition features three stripes of baguette-cut gems. 148 blue sapphires for a total weight of 8.53 ct, 43 white diamonds for a total weight of 5.36 ct and 149 rubies for a total weight of 8.68 ct. All three crowns are set in the same manner. The dial features sapphire and ruby hourmarkers while the minute track is all diamonds.

Stephan Winkelmann et al. sitting at a table looking at papers


In 2019, Bugatti and Jacob & Co. signed a multi-year partnership to create unique, never-before-seen timepieces. These watches are true to the spirit of both companies, while taking watchmaking to impossible heights.

To inaugurate this partnership led by performance, two timepieces were created. These watches, based on the Twin Turbo Furious and the Epic X Chrono, were directly inspired by the unique design and spirit of Bugatti hypercars.

In 2020, Jacob & Co. and Bugatti introduced the Twin Turbo Furious Bugatti 300+, the Twin Turbo Furious Bugatti La Montre Noire, and the Bugatti Chiron Tourbillon.

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Pushing the right crown of the timepiece activates a groundbreaking watch complication: a fully working replica of a Bugatti W16 engine. The crankshaft turns and the 16 pistons pump up and down, just like a true internal combustion engine. Two "turbochargers" (down from four in the actual Chiron engine) on the side of the engine block spin while the engine runs, adding to the visual impact.

Incredible to see and extremely difficult to realize (the movement is comprised of 578 components), the Bugatti Chiron Tourbillon timepiece has done something no one has ever even attempted before - to seamlessly marry engines and watches.

a car steering wheel and steering wheel


The Bugatti Chiron Tourbillon features a 30º-inclined tourbillon, the first time Jacob & Co. has ever used an inclined tourbillon. The "flying" part of the tourbillon means that the regulating organ is only supported from underneath, so the tourbillon is even more mesmerizing. The 30º inclination makes it easier to admire this incredible complication through the replica of the Bugatti horseshoe-shaped grille.

The  Bugatti Chiron Tourbillon Molsheim Edition adds a single, 0.08 ct diamond on the tourbillon.

a close-up of a car engine

Bugatti Chiron Tourbillon Molsheim Edition Video

a close-up of a car engine


The movement is completely suspended in four places, with what looks like actual automobile shocks from the Chiron. The movement is, in fact, floating inside the case. You can see it move up and down. Framing the engine block are two "exhausts," completing the engine theme of the design.

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The power reserves for the animation and the power reserve for timekeeping are different, yet both are wound through the winding crown, clockwise for the movement, counterclockwise for the engine animation. The power reserve indication for timekeeping even has the universal gas pump symbol on the side of the gauge at nine o'clock.

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The crowns for the Bugatti Chiron Tourbillon Molsheim Edition are at the bottom of the case - the left crown sets the time, the middle crown winds both the movement (60 hours of power reserve) and the animation, and a push of the right-hand crown starts the animation.

The suspension of the movement caused an additional challenge for the designers, as they had to create (and patent) a special automotive-style jointed transverse system so the crown stems aren't damaged by the movement going up and down inside the case.

The Bugatti Chiron Tourbillon from Jacob & Co. is a world-first - a true engine on the wrist.

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Technical Specifications



Caliber: Manufacture Jacob&Co. Manual Winding JCAM37;

Size: 41.7x36mm;

Height: 15.60mm;

Components: 578;

Jewels: 51;

Power Reserve: 60h;

Frequency: 21'600 vph (3Hz);


1. Hours, Minutes;

2. 1-minute Flying Tourbillon with 30° incline

3. "W16 engine" in a sapphire block;

4. Animation on demand (pusher on the right);

5. Power Reserve Indicator at 9 o'clock .


Size: 55x44mm;

Height: 20mm;

Material: 18K White Gold; set with 43 White Diamonds ( 1.91ct.), 148 Blue Sapphires ( 7.66 ct.), 149Rubies (7.89 ct.)

Crystal: Anti-Reflective Sapphire Crystal;

Caseback: 18K White Gold Open Caseback;

Crowns and Pushers: set with 20 White Diamonds ( 1.13 ct.), 20 Blue Sapphires ( 0.6 ct.), 20 Rubies ( 0.52 ct.)

Water resistance: 30m (3atm)


18 White Diamonds (0.59 ct.), 4 Blue Sapphires ( 0.27 ct.), 4 Rubies (~ 0.27 ct.) Indices

Hands with Red tips


Left stem: Time setting;

Central stem: Movement Winding (clockwise) and animation (counter clockwise)

Right Stem: Animation start


Strap: Rubber;

Clasp: 18K White Gold Deployment Buckle set with 18 Baguette White Diamonds (1.65 ct)


White Diamonds: 5.36 ct.

Blue Sapphires: 8.53 ct.

Rubies: 8.68 ct.


Unique Piece

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