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Bugatti Chiron Red and Black


It started with an idea conceived by Jacob & Co. together with Bugatti - how to reproduce the visceral sensation of the iconic Bugatti 16-cylinder engine in a timepiece.

After almost a full year of development, the answer is here in the form of the Bugatti Chiron Tourbillon. Everything is designed to honor the Chiron in a timepiece. The case is inspired by the flowing lines of the Chiron and the movement, or
"engine block," intended to duplicate the Bugatti engine, is placed under a massive sapphire crystal, on display for all.

The newest model in this collaboration is the Bugatti Chiron Red and Black "piece unique" that is being sold exclusively through the Watches of Switzerland showroom in the Wynn Las Vegas resort. The timepiece was created to celebrate the arrival of the first Bugatti Chiron Red and Black production car in the U.S.

This timepiece has many of the same features of other Bugatti Chiron Tourbillon including the groundbreaking engine animation and the tourbillon positioned at a 30º incline.

However, it also has details unique to the car that was delivered in the U.S., including a black, red and white color scheme and a three-crown dashboard-style display for the watch.

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About the Partnership

In 2019, Bugatti and Jacob & Co. signed a multi-year partnership to create unique, never-before-seen timepieces. These watches are true to the spirit of both companies, while taking watchmaking to impossible heights.

To inaugurate this partnership led by performance, two timepieces were created. These watches, based on the Twin Turbo Furious and the Epic X Chrono, were directly inspired by the unique design and spirit of Bugatti hypercars.

In 2020, Jacob & Co. and Bugatti introduced new watches in the Twin Turbo Furious collection, and the Bugatti Chiron, a completely new line.

Engine Animation

Here's where it gets interesting: push the right-hand crown of the timepiece and the engine comes to life - the crankshaft turns and the 16 pistons pump up and down, just like a true internal combustion engine. Two "turbochargers" (down from four in the actual Chiron engine) on the side of the engine block spin while the engine runs, adding to the visual impact.

Incredible to see and unbelievably complicated to realize (the movement is comprised of 578 components), the Bugatti Chiron Tourbillon timepiece has done something no one has ever even attempted before - to seamlessly marry engines and watches.

a motorcycle on display at a car engine

Bugatti Chiron Red and Black Video


The Bugatti Chiron Tourbillon features a 30º inclined tourbillon, the first time Jacob & Co. has ever used an inclined tourbillon. The "flying" part of the tourbillon means that the regulating organ is only supported on one side, so the tourbillon is even more mesmerizing. The 30º inclination makes it easier to admire this incredible complication.

Movement Suspension

The movement is completely suspended in four places, with what looks like actual automobile shocks from the Chiron. The movement is, in fact, floating inside the case -- you can see it move up and down. Framing the engine block are two "exhausts," completing the engine theme of the design.

Sapphire Crystal

The top and sides of the watch are sapphire crystal, making every single facet of the watch visible. Most captivating, of course, is the engine block animation. The crankshaft driving this is one of the smallest and most complicated watch parts ever manufactured, made out of one solid steel piece. The pistons, challenging to fabricate in their own right, are mounted onto the crankshaft at varying angles to maximize the show.

Power Reserve

The power reserves for the animation and the power reserve for timekeeping are different, yet both are wound through the winding crown, clockwise for the movement, counterclockwise for the engine animation. The power reserve indication for timekeeping even has the universal gas pump symbol on the side of the gauge at nine o'clock.

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The crowns for the watch are at the bottom of the case - the left crown sets the time, the middle crown winds both the movement (60 hours of power reserve) and the animation, and a push of the right-hand crown starts the animation.

The suspension of the movement caused an additional challenge for the movement designers, as they had to create (and patent) a special automotive-style jointed transverse system so the crown posts aren't damaged by the movement going up and down inside the case.

The power reserve for the animation and the power reserve for timekeeping are different, yet both are wound through the winding crown, clockwise for the movement, counterclockwise for the engine animation. The power reserve indication even has the universal gas pump symbol on the side of the gauge at nine o'clock.

The Bugatti Chiron Tourbillon from Jacob & Co. is a world-first -- a true engine on the wrist.

a close up of a car

Case and Crystal

The case of the one-of-a-kind Bugatti Chiron Red and Black represents the color scheme of the first Bugatti Chiron Red and Black automobile delivered to the U.S. The 55mm-by-44mm tonneau-shaped black titanium case represents the black highlights that are used throughout the high-performance automobile, including the iconic horseshoe-shaped Bugatti grill.

The three-crown dashboard-style display is in red, which reflects the opulent red leather interior of the automobile. The crowns and pushers are in black DLC titanium.

There are more red highlights on the engine animation as seen through the sapphire crystal glass. The white rubber strap is in line with the Quartz white exterior the car.

Bugatti Chiron Red and Black Tutorial Video

At A Glance

A unique piece with a color scheme and other details to reflect the first Bugatti Chiron Red and Black high performance car to enter the U.S.

The unique piece is being sold exclusively through Watches of Switzerland showroom in the Wynn Las Vegas resort.

A 16-piston, on demand engine animation -- the first time ever in a wristwatch.

578movement components.

Case shape inspired by the Bugatti Chiron Hypercar, including the iconic Bgatti horseshoe grill.

Movement suspended in four places.

Special jointed crown posts developed due to the suspension.

30º inclined flying tourbillon.

60 hours of power reserve.

a close up of a person

Technical Specifications


MOVEMENT: Caliber: Manufacture Jacob&Co. Manual Winding JCAM37; Size: 41.7x36mm; Height: 15.60mm; Components: 578; Jewels: 51; Shock Protection System: Incabloc; Power Reserve: 60h; Frequency: 21'600 vib/h (3Hz); Decoration: Blue Sapphire on Tourbillon; Functions: 1. Hours, Minutes; 2. 1 minute Tourbillon cage 30° inclined; 3. "W16 engine" in a sapphire block 4. Animation on demand (pusher on the right) creating a rotation of pistons and crankshaft; 5. Power Reserve Indicator at 9 o'clock.

CASE: Size: 55x44mm; Height: 20mm; Material: Black Titanium; Crystal: Anti-Reflective Sapphire Crystal; Caseback: Black Titanium Open Caseback; Crowns and Pushers: Black DLC Titanium; "Chiron Pur Sport" logo; Water resistance: 30m (3atm)

WINDING & TIME SETTING: Left stem: Time setting; Central stem: Movement Winding (clockwise) and animation (counter clockwise)

STRAP & CLASP: Strap: Rubber; Clasp: Black DLC Titanium Deployment Buckle



If you have any questions, queries or comments, please feel free to get in touch and our team will be delighted to help you.

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Flagship Boutique
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48 East 57 Street
New York, NY 10022
+1 (212) 719-5887
Jacob & Co

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